After sponsoring the World Electronic Sports Games (WESG) tournament in Latin America, American electrical tools firm APC, owned by the French group Schneider Electrical, introduced its sponsorship of the feminine Counter-Strike: World Offensive, and male Free Fireplace and Rainbow Six Siege groups of W7M Gaming, a Brazilian esports group held by W7M Investments Group.
The Esports Observer spoke to Schneider Electrical gross sales director Kenia Paim about funding.
“We observe the keenness of Brazilians in digital sports activities,” she mentioned. “A number of nationwide groups are competing on the highest degree worldwide in numerous classes, and a legion of followers supporting them. We wish to be a part of this universe serving to them to keep away from materials losses or frustration for shedding a sport attributable to lack of vitality.”
The promotion of merchandise and tools might be a powerful ingredient of the corporate’s message to the esports neighborhood. The cope with W7M Gaming granted that, in addition to the sponsorship charge, the corporate will even develop a UPS line and make it obtainable to the groups. W7M esports director Felipe Funari mentioned that it is vital for groups to guard their funding in tools.
The APC by Schneider Electrical model might be displayed on crew jerseys, in dwell stream overlays, and likewise in particular content material to be printed by W7M. Neither monetary particulars nor contract size was disclosed. Paim mentioned that “the message will at all times be to recollect the significance and advantages of getting a UPS thought of within the setup.”
Relating to the selection of W7M as the primary Brazilian esports group to be sponsored by APC, Paim instructed TEO that WESG LATAM “was a really enlightening expertise that allowed us to be extra bold on this phase. We acquired to know W7M via an promoting company [TEO learned it was the AD.EZ agency, focused on gaming content] and, after assembly them, we believed within the venture and within the those that make the group.”
“Our function is to ensure the continuity of the digital expertise. We do that for knowledge facilities, industries, or small companies, the logical path was to deliver this experience and funding to the top client,” she mentioned.