Brazilian Counter-Strike event circuit CBCS has introduced retail retailer Casas Bahia and expertise firm Intel as its newest sponsors.
The 2 manufacturers will likely be built-in into the CBCS QualiFiRe Retake Sequence alongside its different sponsors. A few of the activations talked about embrace collaborative content material created by CBCS and its new companions, in addition to a collection of movies that will likely be proven between broadcasts.
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In keeping with the discharge, the offers will lengthen till the CBCS Finals in December, which is the final stage of the circuit.
Miah Campos, Head of Operations at CBCS, commented: “It’s a very proud collaboration, because it reinforces the status of our circuit within the CS:GO state of affairs. We welcome our new companions with open arms, who unite CBCS with such notable manufacturers of their respective sectors.
“From this settlement will come activations with alternatives that add lots not solely to the circuit but additionally to our viewers.”
Different activations embrace a ‘takeover’ of the CBCS digital retailer on Twitch, low cost gives at Casas Bahia’s shops, model integration, and an unnamed Black Friday motion.
On social networks and dwell broadcasts of the matches, QR Codes will likely be launched that may result in product gives at Casas Bahia, chosen particularly for the circuit viewers.
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Gabriel Ribeiro, Supervisor of Through Social Networks, commented: “We’re increasing our model’s efficiency within the video games market, a class that has grown lots. We had the hiring of Nobru as Artistic Head, the sponsorship of Fluxo and it’s a part of our technique to be more and more current at occasions akin to CBCS, reinforcing the model’s efficiency and its relationship with the younger viewers.”
The Brazilian Counter-Strike Circuit has not too long ago began its fourth event of the 12 months, with the event’s group stage scheduled for August twenty fifth. The QualiFiRe Retake Sequence sees groups compete for a part of its BRL $25,000 (~£3384.61) prize pool and circuit factors.
Esports Insider says: Casas Bahia already has a robust presence within the Free Hearth ecosystem, sponsoring Fluxo and having Nobru as its Head Artistic of Video games. Now the retail retailer, together with Intel, can have a presence within the Counter-Strike scene which ought to strengthen its model attraction much more.