ESL Gaming names Coinbase official crypto associate – ARCHIVE

Event organizer ESL Gaming introduced a partnership Monday with world cryptocurrency platform Coinbase. Monetary phrases of the deal weren’t disclosed. 

Beneath the phrases of the deal, Coinbase will change into the “official crypto change associate” for choose ESL occasions in 2021 and 2022, starting with IEM Cologne 2021. Different occasions embody   the ESL Professional Tour circuit for Counter-Strike: World Offensive, StarCraft II, and Warcraft III 

ESL and Coinbase may also work collectively to create integrations in broadcasts, social media, digital media, content material, and extra. 

ESL joins TSM, who signed a naming rights cope with cryptocurrency firm FTX to change into TSM FTX. TSM FTX has discovered the brand new title to be a little bit of a problem, significantly whereas collaborating in Riot titles equivalent to League of Legends and Valorant as a result of the stakeholder received’t enable it to make use of its new title in these competitions or to advertise its sponsor throughout broadcasts.

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