Australian esports organisation The Chiefs Esports Membership has introduced a partnership with battery producer Energizer.
Because of this, the producer will develop into the official battery accomplice of the organisation.
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The 2 events will collaborate on a variety of activations. This contains the operation of group tournaments to develop grassroots esports in Australia. Alongside the activations, Energizer’s brand will now seem on the organisation’s jersey.
Nick Bobir, CEO at Chiefs Esports, spoke on the deal in a launch: “Being the primary esports crew within the area to work with a model like Energizer is unbelievable. The partnership has opened up alternatives for us to energy up our content material and has put us able to hold the model onto the esports and gaming stage.
“We actually wish to push boundaries with a partnership like this, the crew and I are excited to start out sharing that work.”
Marianne Arenas, Head of Advertising at Energizer ANZ, additionally commented: “We’re thrilled to affix the Chiefs because the crew’s official battery, bringing two main manufacturers collectively who worth energy and high-quality efficiency.
“This partnership is vital in making our model related to extra customers throughout ANZ. Connecting and interesting with individuals who share a love for gaming and who additionally know that Energizer is there to supply energy & efficiency after they want it essentially the most.”
Esports Insider says: Over the previous 12 months, The Chiefs has constructed a powerful portfolio of companions that includes many recognisable names. Energizer becoming a member of forces with one of many greatest organisations within the area is a press release of intent from the producer which seems to be to extend its involvement within the business.